The SoMe Tracker is perfect for people involved with brand management, PR, and business or information intelligence who want to quickly and easily follow the flow of information to gain an overview, review developments, and make comparisons and thorough examinations. The SoMe Tracker is for people who want to be prepared to take action.

With the SoMe Tracker, you can:

• See all the blog entries that have been written in your field during a specific time period, and whether they are positive or negative
• See which words are associated with your brand or issue, and how these change over time
• See how your subject area is distributed throughout the blogosphere, how passionate bloggers are, and what proportion of all entries deal with your issue
• Track trends over time, see what has increased and decreased, and directly analyze possible peaks and valleys
• See everyone who blogs about your issues, what kind of influence they have, and if they are positive or critical